BRUCE ELECTRIC BLUE
Lens width: 52.6
Temple Length: 145
Veronika Wildgruber is a multifaceted designer based in Berlin.
Besides her eyewear collection she is designing for French luxury brand Hermès and working with international household and furniture companies. To find out more please visit Design Projects.
Strong, independent and distinct.
Through research and experimentation, this collection fuses individual elements into a new and multi-layered aesthetic. Crossing lines create intervening spaces; varying thicknesses evoke a sense of depth.
Daring material combinations alongside delicate colour tint transitions result in an unexpected three-dimensionality. Inspired by the future, architecture and geometry.
Veronika Wildgruber Eyewear first appeared in 2010 with four hand-made frames made in collaboration with the french lunetier Jacques Durand. Following their initial presentation at the Silmo show they immediately won the Silmo d’Or special Jury price. Encouraged by this response the first series production was launched in 2012.
In 2017 she got awarded again with the precious Silmo d’Or for Best Design Sunglasses.
The collection follows a central theme, recognisable from the outset. It is reinvented and translated into different materials and processed to other levels, whilst establishing an unmistakable formal coherence.
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PRODUCTION & SUSTAINIBILITY
Each component of these frames is made in Europe mainly by family-owned companies in Germany and Italy. The product development occurs in close and personal contact with the suppliers to ensure that the company’s values are implemented at each step of the way.
This guarantees not only premium quality – but also that the highest standards of working conditions and truly sustainable production processes are maintained.
Veronika Wildgruber aims to make all company processes as sustainable and circular as possible:
The glasses are delivered in cases made from 100% regenerated leather. The cleaning cloth is made in Poland from 100% recycled plastic.
The parcels are sent using carbon neutral shipping and the paper packaging tape used can be recycled together with the cardboard boxes. All packing material is on its “second life” – it has been re-used from received deliveries.
The company’s vehicle is a cargo bike.